We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
Generation Z and Millennial consumers are extremely influential and their buying power will only increase over the next several years. Understanding these generations is critical to the continued success of the foodservice industry. A national study from The Hershey Company reveals that not only do Gen Z and Millennials have a strong connection to desserts, but specifically to branded desserts such as those powered by HERSHEY’S Chocolate.